INTRODUCTION

Do you think you are in charge of your purchasing decisions? You might not be! Face it! Persuasion is a fact of life! Every day you are persuaded to like or dislike something, buy or not buy products, and do what other people want you to do. It's your turn to get other people to believe what YOU want them to believe

TASK

A local magazine has asked you to create an advertising campaign for a new product. Sales are slow, and they need your help!
You will have to elaborate an advertisement as a PowerPoint presentation. It will include a picture and it will have to be convincing. It will be presented in class and evaluated both as a group work and as an individual work.
• A new chocolate bar.
• A new hamburger.
• A fizzy drink.
• A shampoo.
• A toothpaste.
• A toy.

PROCESS AND RESOURCES

You will work in groups of three to four students. Follow these steps:

STEP 1
First, review the advertising techniques that are commonly used in most forms of print, radio, and television advertising. Search the information needed in the given links.

http://teachers.usd497.org/cgoolsby/adtech_files/frame.htm
http://www.adcracker.com/creativeideas/Advertising_Techniques.htm
http://www.webenglishteacher.com/media-ads.html
http://www.youtube.com/watch?v=awwIfaWq_qg
http://www.mediaawareness.ca/english/resources/educational/lessons/secondary/advertisingmarketing/specialk.cfm

STEP 2
Elaborate your advert. Here you´ve got an example.

http://teachers.usd497.org/cgoolsby/ADSAMPLE.htm

STEP 3
Design a PowerPoint presentation.

STEP 4
Present your work to the rest of the class.

EVALUATION

Your report will be evaluated individually and in group, so all of you have to work as hard as the others to get a good group mark.

- Individual work: Write a summary about your experience in the project, how you contributed to the group effort, what you think you learned from helping to create this project, etc

- Group work: presentations

CONCLUSION

With this webquest you have improved your:

-Civic and social competence working as a member of a team
-Information treatment and digital competence searching information through internet
-Learning to learn competence fostering your autonomous learning
-Cultural and artistic competence learning about advertisements in everyday life